Nur wer quer denkt und unkonventionelle Wege geht, kann die Welt verändern. Und nur wer wagt, Fehler zu machen, hat die Chance auf Erfolg. So die Thesen des Werbegurus und Bestsellerautors Paul Arden in diesem provokanten Wirtschaftsbuch der etwas anderen Art.
Whatever You Think Think the Opposite:Penguin Books, Great Ideas. Trade Paperback Paul Arden
Think Opposite:Using the Domino Effect to Change Your Business, Change the World Alison Donaghey
Remember when you thought owning your own business was going to be fun and help you change the world? Then, somewhere along the line, your business became just hard work and wasn´t fun at all. You´re not alone, and it doesn´t have to be that way. Alison Donaghey offers a way to reclaim your business by using a new way of thinking to improve your customer experience, staff contribution, and community involvement. You can make the positive impact on the world you´ve been yearning for. All it takes is a little shift in your critical thinking and Think Opposite is the guide to help take you and your business to new heights, while keeping your mission front and center. 1. Language: English. Narrator: Alison Donaghey. Audio sample: http://samples.audible.de/bk/acx0/093962/bk_acx0_093962_sample.mp3. Digital audiobook in aax.
What happens when you think you have it all, and then, suddenly it’s taken away? Willa Chandler-Golden’s father changed the world: with his self-help best seller Is It Really Your Choice? Why Your Entire Life May Be Out of Your Control, millions of devoted fans found solace in the notion that everything happens for a reason. Though Willa isn’t entirely convinced of his prophesies, she readily admits that the universe has delivered her a solid life: a reliable husband, a fast-paced career. Sure there are hiccups - negative pregnancy tests, embattled siblings - but this is what the universe has brought, and life, if you don’t think about it too much, is wonderful. Then her (evidently not-so-reliable) husband proposes this: a two month break. Two months to see if they couldn’t live their lives without each other. And before Willa can sort out destiny and fate and what it all means, she’s axed from her job, her twelve-year-old nephew Nicky moves in, her ex-boyfriend finds her on Facebook, and her best friend Vanessa lands a gig writing for Dare You!, the hottest new reality TV show. And then Vanessa lures Willa into dares of her own - dares that run counter to her father’s theories of fate, dares that might change everything… but only if Willa is brave enough to stop listening to the universe and instead aim for the stars. 1. Language: English. Narrator: Christina Traister. Audio sample: http://samples.audible.de/bk/brll/005534/bk_brll_005534_sample.mp3. Digital audiobook in aax.
Why do we routinely choose options that don´t meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we´re right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains ´´happy´´ leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo´s search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics - as well as interviews with many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains´ foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives. 1. Language: English. Narrator: David DiSalvo. Audio sample: http://samples.audible.de/bk/gdan/000746/bk_gdan_000746_sample.mp3. Digital audiobook in aax.
Men, do you find yourself becoming impatient with the amount of information and time you must invest with a female client? Ladies, do you find it challenging to get the respect of your male buyer? Here’s why: whether it’s due to nature, nurture, or both, men and women often think and speak differently, which impacts the buying/selling process. Colette Carlson, M.A., shows you how to master these gender differences in order to walk away with the sale. After listening to this program, you will be able to: Influence and engage the opposite sex without offending Harness the power of non-verbal communication to communicate more effectively Tailor your messages to get the focused attention you need to be heard Identify questioning techniques that get answered Understand how to leverage your language to present, persuade, and sell with impact Increase your revenues, profits, and overall success by listening to this relevant program! 1. Language: English. Audio sample: http://samples.audible.de/sp/made/000334/sp_made_000334_sample.mp3. Digital audiobook in aax.
You enter your home after a long day ready to just relax, but the first thing you see is a pile of clutter. Ugh. You head to the kitchen to get a snack or start dinner and the collection of random things on the countertops catches your eye. Ugh. You go into the family room to watch some television and put your feet up on the coffee table to relax...well you would, but there´s an impassable mountain of books, magazines, and paper in your way. Ugh! You go upstairs to get ready for bed and change into your pajamas only for this simple task to become a complicated, heavy-lifting process in which accessing what´s in your dresser drawers or closet involves a miracle. Ugh! Every time a pile of clutter catches your attention or gets in your way (or trips you or embarrasses you or angers you), you think to yourself, ´´I have to go through this...but not now, because I´m too fill-in-the-blank (tired, busy, etc.).´´ That intention is as far as the organizing actually gets, and the cycle just begins again. Frustrating, isn´t it? What if I told you that busting through the never-ending sequence of procrastination and perpetual heaps of clutter was not only possible, but with the strategies in this audiobook, almost painless? What if I told you that one day (not ´´some day´´ but one day in the foreseeable future) you could walk into your house and all those debilitating piles of clutter wouldn´t even exist? That your home was a relaxing sanctuary you were proud of and where you could actually unwind? What if I told you that the days in which the clutter controls you are numbered and that soon you´ll be the one ruling the kingdom? Like royalty, like a boss, like a rock star, like a magical unicorn, you get the idea. Would you believe me? Maybe not. Would you want to believe me? Yes! That´s why you´re here. And I´m so glad you are, because it means that you´re a fighter. 1. Language: English. Narrator: Nealey Stapleton. Audio sample: http://samples.audible.de/bk/acx0/108207/bk_acx0_108207_sample.mp3. Digital audiobook in aax.
Comedian George Carlin once said, ´´Women are from earth. Men are from earth. Just deal with it.´´ Though witty, this sentiment fails to recognize one of the real truths in life: that both genders are completely mystified by one another, and often have a mile-long list of complaints for the opposite sex. Yet, generally speaking, both men and women want to get along—especially if there´s romance involved. A Woman´s Guide to How Men Think offers a practical, humorous, yet compassionate guide for women who want to learn the secrets of the elusive male mind. With author Shawn Smith´s trademark humor, you´ll come to understand why men think and see the world the way they do, and how to work with men to cultivate understanding and communication in relationships, without expecting men to be creatures that they are not. This isn´t a male-bashing book about how men should be more like women, but a book about how men actually are, and how women can use this understanding to get what they need from their relationships. You´ll also learn why men often feel frustrated and criticized, how to deal with lack of communication in ways that don´t put men on the defensive, and how being curious and compassionate (while not accepting disrespectful or abusive behavior) instead of dismissing men for their inherently male traits can lead to greater understanding between the sexes. The plain truth is that both men and women are from planet earth. But that doesn´t mean we are the same. If you are looking for an insider´s guide to the ever-elusive male mind, this is the audiobook for you. 1. Language: English. Narrator: Paul Aulridge. Audio sample: http://samples.audible.de/bk/acx0/027758/bk_acx0_027758_sample.mp3. Digital audiobook in aax.